> ## Documentation Index
> Fetch the complete documentation index at: https://captivatedllc.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Keyword Actions - Auto-replies and Tagging

> Administrators can set up Keyword Actions that trigger auto-replies and add or remove contact tags when a keyword is texted to your number.

In the Administration section of Captivated, Administrators can set up Keyword Actions that trigger an auto-reply. With our latest update, you can now add or remove tags when a keyword is sent to your number in Captivated.

![](https://learn.captivated.works/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-3.56.15-PM-1.png)

Set a specific rule or a group of rules and choose to Match "any" or "all" of your rules.

![](https://learn.captivated.works/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-4.24.02-PM.png)

Additionally, when your rules are met, you can choose to:

* Send an automated reply message or one of your templates to the contact
* and/or add one or more tags to the contact record
* and/or remove one or more tags from the contact record

![](https://learn.captivated.works/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-4.26.54-PM.png)

Keyword Actions are great for:

* Quickly sending answers to FAQs
* Directing a contact to another resource such as a link, Google Review request, form request, or payment request
* Adding and removing contacts to specific lists for announcements using tags – e.g. Subscribers to school closings and delays due to weather
* Allowing contacts to opt-in to receive texts related to "Specials", "Sales", etc.

![](https://learn.captivated.works/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-4.06.44-PM-1.png)

![](https://learn.captivated.works/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-4.08.15-PM-1.png)

Once you've created a Keyword Action, be sure to choose which channel(s) you'd like it applied to under the "Channels" tab.

![](https://learn.captivated.works/wp-content/uploads/2019/12/Screen-Shot-2019-12-12-at-4.34.29-PM.png)

Questions? Our team will gladly double check your setup on a keyword action to make sure it's functioning as desired.

You can chat with Captivated's support team using the "Support" option in the left-hand menu of our app.